Lessons from Canvassing in York West

Toronto’s municipal election is 30 days from today (October 27). There are the well-publicized mayoral races, but we also need to pay attention to the races for council and school trustee, given the mayor only has one vote in council. This is the first municipal election I have been involved with and it has been an eye opener in various ways. The mayoral race has been volatile with Olivia Chow losing her front runner status during the summer months and on the rebound again, John Tory being increasingly grilled over his SmartTrack transit plan, and Rob Ford withdrawing due to a cancer diagnosis while his brother Doug took his place. On a personal level, I have been asked to take on roles not encountered during previous political campaigns.

Thoughts on the ALS Ice Bucket Challenge

If you checked your social media feed as of late, chances are you have come across multiple videos regarding the ALS Ice Bucket Challenge, as well as posts critical of this phenomenon. For the record, I was called out on this challenge last month by a fellow HEAL4Life board member, which I accepted both by dumping the ice water on my head along with making a donation. Regardless of your opinion, you cannot deny the success this has meant for ALS, in which over $100 million has been raised in the United States (press release) and $12 million in Canada.

For this post, I will discuss the three main criticisms regarding the Ice Bucket Challenge and how it applies to other recent social media stunts.